Business Success Blog

In the course of the last 5 or 6 years Facebook has become a new niche, a preferable place, where more and more marketing experts prefer to run up their campaigns. Surely the question “why?” pops up in your mind. It’s a widely known fact, that the social networks’ users are people from all ages, with all kinds of hobbies and origins (even my grandmother has a profile). That’s why it’s easy to efficiently target the audience you want to advertise your products. For instance, we all remember the Obama’s Facebook campaign, which brought him the enormous success on the elections 2 years ago. It was all because of Facebook.

But today we’re going to relate about one of the most effective free ways for promoting your products – the so called pages. Facebook has given everyone the opportunity to create their own page with a specific name. There you have the opportunity to post photos, updates, polls and others, which immediately appear on the walls of the people, who have become fans of the page. If you are interested, here is a list of the today’s top Facebook pages:

1.       Facebook – 36,716,937 fans

2.       Youtube – 29,826,228 fans

3.       Coca Cola – 23,858,833 fans

4.       Starbucks – 20,328,777 fans

5.       Oreo – 17,473,249 fans

So how could a product, such as those “sandwich cookies”, gather millions of fans worldwide and rank among world companies, such as Coca Cola and Starbucks? Is the secret hidden behind their unique flavour or is it just a successful marketing strategy? Well, to be perfectly honest…nobody knows, but here are some great tips about how to increase the fans on your page:

1. Create a community – discuss and talk about everything with your fans

2. Facebook Fan Box – a great application, which could be placed on your website

3. Encourage Comments – post questions and polls and post timely information to encourage current fans to comment, share, and “like” your posts

4. Be unique – make your fans want to come back and invite their friends

5. Regularly update with new content – add new posts, comments, photos, polls – they all contribute to the successful development of your page.

Good luck!

Nowadays the fast food restaurants are part of people’s everyday life, especially in the American Society. It is a common phenomenon that whole families are having supper there, because of the really cheap food, good taste and fast service. Children all around the world wake up with the though of a Macdonald’s Happy Meal, people are looking forward to the end of their working day to get one of those awesome KFC sandwiches. They are all obsessed with this innovative way of eating and for many of them it has become an indivisible part of their lives. Today the fast food industry is generating billions of income every single day. The industry itself is a great success story worthy enough to be a main theme of a couple of articles on BoomPedia, but today we are going to answer you these questions: “When did it all start?”, “Where is this business success actually rooted?”. Just keep reading and you’ll find out.

The first fast food restaurant is neither MacDonald’s, nor Burger King. Almost 20 years earlier  emerged a fledgling Enterprise, called White Castle.

The year is 1921. “White Castle” opens its doors in Wichita, Kansas. In the beginning it was famous for its low prices, but the hamburgers it offered were considered poor quality and even insanitary. Even though the term “fast food” was not used at the time the restaurant opened, Billy Ingram and J. Walter Anderson, the founders of White Castle, founded many of the concepts and conventions still used in the fast food industry today.

Their methods changed the public opinion about hamburgers by letting customers watch the burgers being made. They came up with innovative concepts, which  ensured a thorough cooking of the meat that improved the flavor. The attention to hygene did help convince the customers to try the burgers.

The idea of Ingram and Anderson was “White Castle” to become a dine restaurant, popular amongst most families, so they put coupons in local newspapers to attract them, and it worked. And that’s how it all started almost 90 years ago. A great success. uh?

“White Castle” is the starting point of a new era in modern eating, an era, that changed the daily lifestyle of millions of people all around the globe .